Tuesday, 15 October, 2019

McDonald's Introduces Their Own Plant-Based Burger

McDonald's Plant Based Burger Image zoom
Cecil Little | 29 September, 2019, 08:46

The new burger comes as demand for plant-based food has soared, with Tim Hortons, KFC, and Dunkin' Brands all using Beyond Meat in some of their products. The Impossible Burger is now available in over 7,000 restaurants, featured on menus at Burger King, Red Robin, White Castle, and more.

"Wegmans has offered the Impossible Burger in its Burger Bars and Pubs, in select stores, since the spring of 2019, and our customers absolutely love it", said Ann Johnston, category merchant at the Rochester, N.Y. -based grocer.

"Being of service to McDonald's has been a central and defining goal of mine since founding Beyond Meat over a decade ago", CEO Ethan Brown said in a statement.

Consumers are being encouraged to eat more plant-based foods, both for their own health and to mitigate the toll that meat production takes on the environment.


Beyond Meat's stock price jumped more than 11%, closing at about $154 a share. In a recent survey, the consulting firm AlixPartners found that 61 per cent of U.S. meat eaters sometimes order vegan or vegetarian food at restaurants.

Impossible Foods, a huge competitor of Beyond Meat, announced the making of meatless "sausage" crumbles for Little Caesars pizza chain.

Plant-based fast food has been the latest craze as diners become more conscious of how their food is sourced and its impact on the environment, giving a big boost to Beyond Meat and Impossible Foods, two of the biggest players to launch faux meats. Unlike veggie burgers, which long had a mediocre reputation, the new plant-based proteins are created to look and taste like meat and appeal to meat eaters as well as vegans and vegetarians.

McDonald's will start serving a P.L.T. sandwich at 28 restaurants in southwestern Ontario, including locations in London and Sarnia, on Monday.


Despite the lack of separate cooking facilities, the new burger did get excite many Twitter users.

To replicate the taste of beef, Impossible Foods engineered an ingredient that makes the veggie patty look bloody.

The pilot will help the company understand if their customers do, in fact, want a Beyond Meat option.


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